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HCT Group Develops Eye Shimmer Collection for Laura Mercier

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By: Jamie Matusow

Editor-in-Chief


 
Laura Mercier recently chose HCT Group’s full turnkey service to develop its new Fairy Dust Eye Shimmer collection. Created exclusively for Holiday 2014, the ultrafine loose powders lend a pop of light-reflective, pigment-rich color to any look.

The global brand chose from HCT Group’s comprehensive range of stock packaging, opting for the Pro Powder eye shadow pot to complement the loose pigment formulation. The mess-free pot features a cleverly designed inner cone that ensures just the right amount of loose powder is picked up by the natural bristle, built-in brush. The design also reduces the risk of product spillage, making this product ideal for on-the-go makeup application.

More info: www.hctpackaging.com

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